A Research On Business Innovation Of Chinese Small And Medium-sized Accounting Firms Within The Confronting New Era

After decades of blooming and thrives of Chinese economies, the progress of Chinese financial development has passing a new milestone-new normal. In order to adopt to the New Normal engraved with moderate growth rate with minimal compromises, the topic of how small and medium-sized accounting firms choose to operate is quite a challenge.By roots on the development configuration of mid-sized firm, this essay presents a thorough research regarding the viable innovative methodologies under the new normal economic state. Particularly, according to the widely-concern about the financial outsource of mid-sized forms nowadays, this essay address the opinion of utilizing inevitable tactical as well as strategic changes to achieve economic sustainability. With showing the characteristics of small and medium-sized firms under the back drop of the new era, this essay points out the shortages of the popular financial outsource, and at the same time seeking new dawn by making innovations for the sake of fit in the New Normal. This essay oriented on the practical needs of mid-sized firm, describe how the small and medium-size accounting firms can allying with mid-sized enterprises to achieve win-win.By using pragmatic cases, this essay provide a e-solution to mid-sized accounting firms to realize safety, professionalism and efficiency simultaneously. With the setup of an accounting computational and analytic platform using the internet, mid-sized accounting firms can accomplish their works without the geographic boundaries. As a consequence,the virtualization is a practical methodology in favor to small and medium-sized firms riding the tide of the New Normal economy.The innovative methodology addressed by this essay: since one pragmatic approach should achieve financial and social efficiency at the same time, via the utilize of mid-sized enterprise financial services platform, small and medium-sized accounting firms will be more than competent when the New Normal challenge knocks.