Research On The Improvement Measures For The Development Of Ninghai White Loquat Geographical Indication Brand

In the context of rural revitalization,industrial revitalization is still the foundation and key.In recent years,the country has introduced many relevant policies and plans in promoting the development of rural industrial economy,such as creating regional agricultural product brands,strengthening the certification and management of geographical indication agricultural products,and so on.The geographical indication brand is an important symbol of the high-quality development of contemporary agricultural products,and has become a business card for local industries.It can stimulate farmers’ enthusiasm for production and open up a broader market for agricultural products.Therefore,exploring strategies to enhance the geographical indication brand of agricultural products can promote industrial upgrading,strengthen industrial integration,and promote rural revitalization.This article adopts qualitative research method and takes a town of Ninghai as the research site to analyze the development of geographical indicator brand of Ninghai white Loquat.It applies relevant theories of regional brand,brand competition and collaborative development to analyze the cultivation and processing link,sales and processing link and maintenance and innovation link in brand development,and closely links with the four main forces of farmers,enterprises,associations and government.Analyze the specific problems in the development of geographical indication brand.Starting from the main body,this paper analyzes the reasons for the deficiency and puts forward the promotion countermeasures of geographical indication brand,so as to improve the recognition of the main body to the brand,enhance the competitiveness of geographical indication brand and realize the brand upgrading.Based on this,it can not only put forward constructive suggestions for the development of white loquat industry in a town of Ninghai County,improve the market popularity of Ninghai white loquat,promote the development of local loquat industry,but also arouse the attention of the development of geographical indication brand of agricultural products in the region,and provide a thinking direction for the development of other geographical indication agricultural products through systematic and comprehensive analysis.