Research On The Optimization Of ZY Agricultural Company's Business Model From The Perspective Of Value Chain Integratio

In the past years,China has witnessed a continuous soaring of consumption demand for beef,but,unfortunately,the producing capacity of beef and its self-sufficiency are unsatisfactory.As for the reasons why such problem arises,besides some objective factors like resource endowment,the major one exists in the business models used by companies in animal husbandry,which lack of ability in value creation.As a result,the scale of industrialization management of those companies has been limited,and the drive capacity of the whole industry has been weakened as well.Based on the theories of value chain and business models,this thesis will,from the perspective of value chain integration,discuss how to optimize the business model of ZY Agricultural Company to achieve its industrialization management of beef.According to the view of value chain integration and the analysis of canvas model,the ZY company has established a vertical value by accomplishing internal integration of its key links,of which the upstream deals with “planting plus breed”,and the downstream “process plus food”,and has set down the cost-first business model.In this model,ZY company had a good start in integration of upstream production factors,but these three links,key partnerships,cost structure and mission critical,need to be further strengthened.In downstream also exists such weakness as insufficient extension of the consumption end,which require systematic optimization in three aspects—value proposition,core resources and channel pathway.Considering this,the thesis selects three typical domestic animal husbandry companies to probe into and study their experience of expanding the consumption end,and then analyze their internal and external environment with SWOT analytical method,and,finally,put forward the business model optimizing scheme from the perspective of value chain integration: “upstream value chain strengthened,downstream value chain extended”.The study in this thesis suggests that,when an optimizing business value chain,which integrates“planting plus breeding plus process plus food”from upstream and downstream,the capacity of value creation of ZY Agricultural company’s business model can get improved efficiently.The idea of optimizing business model from the perspective of value chain integration and the positive results in this thesis will not only have practical guiding significance to ZY Agricultural company’s large-scale development,but also provide referential value to other companies in the same industry for their evolutionary business model.Meanwhile,industry policy researchers and investors can obtain some referential value from the study in this thesis.