Study On The Brand Construction Of Tianlong Rice

At present,the competition of economic and social comprehensive strength has developed into brand competition.The mode of brand positioning terminal products firmly occupies a competitive advantage in the new economic society.In recent years,the brand of agricultural products in China has developed rapidly.Although some brands of agricultural products have emerged,they are still in their infancy.As one of the important components of agricultural products,rice has many kinds and large scale in the market,but the quantity of branded rice is not large,and rice is prone to homogenization,which makes the products lack of advantage in competition.How should Tianlong Rice complete the upgrading of Brand Construction and how to stabilize the existing Market to the High end Market of Fine products.Based on the development background and significance of Tianlong rice brand construction,this study integrates the theory related to rice brand building and related domestic and foreign research.This paper introduces the orientation of Tianlong rice brand construction,combs the existing problems of Tianlong rice brand construction,and sums up the shortcomings of product brand promotion experience accumulation,product quality management to be improved,brand management mechanism to be improved,brand culture connotation mining,and so on.By using SWOT analysis method,this paper points out the advantages and disadvantages existing in the process of Tianlong rice brand construction,and puts forward some suggestions for strengthening the brand construction of Tianlong rice.Finally,the differentiation should be carried out according to local conditions.Brand marketing channels,establish rules and regulations,improve brand management mechanism,pay attention to rice quality,implement the implicit development of brand,with the help of festival tourism,enhance the influence of brand culture to optimize brand building.