Research On Credit Risk Management Of Small And Medium Sized Enterprises In Yueyang Rural Commercial Bank

Small and medium-sized enterprises are an important foundation for building China’s modern economic system and promoting high-quality economic development.They are also an important support for increasing employment and improving people’s livelihood.However,in the process of development,small and medium-sized enterprises with private nature as the main body are facing increasingly prominent problems of financing difficulties and expensive financing.At the same time,small and medium-sized private enterprises generally belong to the end of the supply chain enterprises or sunrise industries with uncertain development prospects,so the production and operation status and profitability fluctuate significantly.As a powerful financial institution focusing on serving local enterprises,the effective management and development of rural commercial banks’ credit risk is related to the long-term lifeline of small and medium-sized enterprises.Therefore,paying attention to the credit risk prevention management has important research value for commercial banks to improve the credit strategy of small and medium-sized enterprises,enhance the market competitiveness of credit products,promote commercial banks to enhance profitability,steadily expand market share,and improve the credit risk management mechanism.This article theoretically analyzes the credit risk characteristics of small and mediumsized enterprises,as well as the relevant theories,procedures and coping strategies of commercial banks’ credit risk management for small and medium-sized enterprises.Then,taking Yueyang Rural Commercial Bank as the research object,it analyzes the development status and management status of Yueyang Rural Commercial Bank in detail.Using Yueyang Rural Commercial Bank’s SME credit management data,it is found that the SME credit business of Yueyang Rural Commercial Bank has grown rapidly,but the downward pressure on the quality of SME credit business is relatively large,and it is mainly based on SME loans.Third,based on the SME credit business process and management status of Yueyang Rural Commercial Bank,the analysis found that Yueyang Rural Commercial Bank faces the following management problems: the financial risks and operating risks of SMEs are difficult to identify,and the credit risk identification standards for SMEs of Yueyang Rural Commercial Bank are too high.Simple and backward credit evaluation technology,Yueyang Rural Commercial Bank’s SME credit risk early warning mechanism is lagging behind,internal audit work is not in place,credit work assessment and incentives do not match,and the credit approval authority of grassroots branches is unreasonable.Based on theoretical analysis and case analysis,this article proposes relevant risk response strategies: including optimizing the SME credit business structure of Yueyang Rural Commercial Bank,promoting the innovation of "Internet + small and micro" product and service models,and actively exploring the "investment and loan integration" SME financing The new model strengthens the whole-process management of Yueyang Rural Commercial Bank credit,promotes differentiated non-performing loan tolerance assessment,delegates credit approval authority for small and medium-sized enterprises,and strengthens the application of new technologies in the field of financial services for small and mediumsized commercial banks.