Z State-owned Commercial Bank SD Branch Grassroots Employees Research On Incentive Strategies

With the development of my country’s market economy,the opening of the banking industry to the outside world has deepened,and competition among banks has become increasingly fierce.As a large joint-stock bank,the SD branch of Z State-owned Commercial Bank is facing tremendous pressure and challenges.At the same time,grassroots employees have been the main branch of the branch,but most grassroots employees have low satisfaction in terms of salary,promotion,training,etc.,resulting in generally low morale and even increasing frequency of turnover.How to rationally optimize the incentive mechanism of grassroots employees from various aspects,attract and retain outstanding talents,stimulate the vitality of grassroots employees,and enhance the market competitiveness of operations has become the next key issue for SD branches to solve.This article mainly focuses on the optimization of the incentive strategy for the grassroots employees of SD branches.It uses Maslow’s hierarchy of needs theory,two-factor theory,ERG theory,achievement motivation theory,goal theory and fairness theory as the theoretical basis,and adopts the literature research method and the questionnaire survey method.In-depth research on the current status of incentives for grassroots employees in branches found that there are insufficient incentive strategies in terms of salary,performance appraisal,training,incentive methods,and promotion mechanisms.Therefore,we adhere to problem-oriented and targeted incentive strategy optimization programs: About salary incentives.It is necessary to increase the salary base,widen the salary gap,and scientifically adjust the internal rank structure;regarding performance appraisal,it is necessary to improve the scientific nature of indicators,accelerate the timeliness of feedback,and maintain the stability of the method;regarding the training system,it is necessary to innovate and refine methods.Demand,increase subsidies,and strengthen career planning;with regard to the pertinence of incentives,diversified incentives must be implemented;with regard to promotion mechanisms,it is necessary to plan the selection and employment of personnel,broaden promotion channels,and shorten the promotion cycle.The research in this article is based on the current thinking of the incentives for the grassroots employees of the branches.It can provide a theoretical reference for the optimization of the incentive strategy for the grassroots employees,enhance the market competitiveness of the branches,and also provide a reference for the optimization of the incentives for the grassroots employees of other traditional stateowned banks.