| Credit business is the main way for commercial banks to support the real economy,and also the main way for commercial banks to make profits.To achieve high-quality development,credit business is the top priority for commercial banks,and relevant competitive strategy choices are also particularly important.Especially with the advent of the era of inclusive finance,the service focus of various banking institutions has gradually subsided,and the competition for credit business has become increasingly fierce.Various market entities have also begun to have more credit options.For the group of agricultural commercial banks,the era of inclusive finance has brought low-cost funds,advanced technology,and high-quality services to the market,while also making agricultural commercial banks gradually lose their original geographical and demographic advantages.This former main force of agricultural support is currently facing a trend of weak loan delivery,declining market share,and continuously declining profitability.Therefore,the research on the competitive strategy of agricultural commercial banks’ credit business has important strategic significance.Based on the above background,this article conducts an in-depth study on the development of credit business of agricultural commercial banks in the context of inclusive finance,with the research object of ZD’s agricultural commercial behavior.Firstly,the political,economic,social,and technological environment of ZD Agricultural Commercial Bank is analyzed through PEST analysis method;The industry environment of ZD Agricultural Commercial Bank is analyzed through Porter’s Five Forces Model,including the competitiveness of competitors,the ability of potential competitors to enter,the ability to substitute products,the bargaining power of suppliers,and the bargaining power of buyers;The EFE matrix is used to quantitatively analyze the external opportunities and threats faced by ZD agricultural commercial banks.Secondly,based on the basic situation of ZD Agricultural Commercial Bank and the current situation of credit business development,the IFE matrix is used to quantitatively analyze the strengths and weaknesses of ZD Agricultural Commercial Bank;Finally,combined with the strategic objectives formulated by ZD Rural Commercial Bank,through SWOT analysis and QSPM matrix,it is concluded that in the context of inclusive finance,ZD Rural Commercial Bank should choose a differentiated competitive strategy.At the same time,this article also proposes the implementation path of differentiated competition strategy of product design differentiation,channel construction differentiation,marketing mode differentiation,and service content differentiation,and proposes corresponding safeguard measures,hoping to change the current development situation of ZD Rural Commercial Bank,and provide a reference for the vast number of rural commercial banks to choose competitive strategies. |
