Gemdale Group Financial Flexibility Management Efficiency Promotion Research

With more and more uncertain factors in external environment,enterprises need to pay more attention to financial flexibility management.In recent years,scholars have paid more and more attention to financial flexibility.In order to deal with the sudden epidemic and the intensification of industry competition,how to control the level of financial flexibility,how to determine the relevant policies of financial flexibility management,and how to improve the efficiency of financial flexibility management should be emphasized.In order to maximize enterprise value,enterprises must maintain their financial flexibility.Only in this way can they seize favorable investment opportunities and achieve rapid development.The current unfavorable economic situation and the imperfection of market development in our country also restricts the survival and development of enterprises to a certain extent.Attaching importance to financial flexibility can make enterprises maintain the good operation under such market background and avoid falling into financial distress.This paper adopts the method of combining theory with case study and takes Gemdale Group as the research object.Through the summary of Gemdale Group2012-2021 data index,a comprehensive analysis of the company’s financial flexibility.In this paper,the related concepts and theoretical basis of the financial flexibility of the research results were sorted,including the definition of financial flexibility and efficiency,the main components of financial flexibility,etc.It is generally believed in academic circles that enterprises should control the level of financial flexibility near an appropriate value.When applying financial flexibility in the later period,it should be considered comprehensively and should not be released excessively.Appropriate financial flexibility can optimize the allocation of resources,help enterprises seize favorable investment opportunities,promote the sound development of enterprises,and achieve the goal of value maximization.The theoretical basis of this paper is free cash flow theory,prioritized financing theory,financing constraint theory and tradeoff theory,which together lay the foundation of this paper.The third chapter introduces the basic situation of the case enterprise and the current situation of financial flexibility,and analyzes the cash flexibility,debt flexibility,equity flexibility and combination flexibility of Gemdale Group by using the analysis method of Zeng Aimin.In the fourth chapter,entropy weight-TOPSIS method is used to compare and analyze the financial flexibility indicators of Gemdale,Vanke and real estate industry,and combined with the latest research results of financial flexibility theory,qualitative analysis of the financial flexibility of Gemdale Group.Then the paper analyzes the main factors affecting the financial flexibility management efficiency of Gemdale Group,and then puts forward the improvement strategies to provide effective reference for the listed companies in the real estate sector.