Research On The Innovation Of Community Management Business Model Of H Property Management Company In The Post Epidemic Era

With the development of economy and social,the conventional operation and management mode of Chinese property management enterprises can no longer adapt to the new situation of business development.Various problems such as low market concentration and insufficient profitability have also given property management enterprises severe challenges time and again.In particular,the emergence of the new crown epidemic has had a serious impact on the social economy,and customer needs have also changed.The development of society and the impact of the epidemic on the market have made the service methods and service levels of traditional property management enterprises unable to meet people’s growing customer needs and market needs,and property management enterprises are facing huge problems in survival and development.If property management enterprises still maintain the original conservative business model under the influence of the epidemic,do not seek change,development and innovation,the future enterprises will inevitably face various operational problems,and even risk of bankruptcy.This article takes H Property Company as the research object,using methods such as literature review,case study,investigation,and the combination of theory and practice to analyze the innovative business model of H Property Company’s community management in the post epidemic era.Firstly,the paper uses literature research methods to sort out the definitions of business models,relevant theories and developments of community management business model innovation for property management enterprises both domestically and internationally over the years;Then,select the theoretical basis of the paper’s research,including the six elements of business model theory,business model canvas theory,business model innovation theory,etc.,and analyze the path of business model innovation;Organize the industry background,enterprise overview,and original business model of H Property Company,and analyze the current situation and existing problems of H Property Company’s business model in the post epidemic era from various aspects such as services,customers,facilities and equipment,financial operations,etc.,laying the foundation for its business model innovation;Secondly,a questionnaire survey was used for cross analysis and frequency analysis to study the customer needs and relationships between various businesses of H Company.The business models of H Property Company at each stage were compared using the theory of business model innovation.The innovation analysis of community business models was conducted from the four paths of business model innovation,value proposition,business system,key resource capabilities,and profit model,and the innovation points were summarized and summarized;Finally,by evaluating the effectiveness of the innovative implementation strategy of H Property Company’s community business model,the experience summary and market outlook of this article are completed.This article concludes that under the impact of the epidemic,the demand for property market in the post epidemic era has changed,and the business model of property enterprises also needs to change accordingly.At the value proposition level,more attention needs to be paid to the innovation of diversified products and services.The business system needs to be optimized by Continuous integration to improve customers,partners,business platforms and channel channels.At the level of key resource capabilities,there is a need for proactive deployment during construction.At the level of profit model,it is necessary to continuously improve products,services,systems,finance,resource operation,and brand appreciation in commercial operations to establish a sustainable profit model.