Research On The Development Strategy Of Landmark Agricultural Products In Longhui County

Industrial prosperity is the focus of rural revitalization strategy.Rural industrial integration is an important way to realize industrial prosperity,and agricultural tourism integration is an important form of rural industrial integration.Longhui county landmark agricultural products honeysuckle,Longya lily as a local characteristic industry,research and explore suitable for Longhui landmark agricultural products integration development strategy can not only effectively adjust the local rural industrial structure,promote the extension of rural industrial chain,but also to realize the rural revitalization,farmers ’ income plays a key role in the process.This paper first describes the concept of Landmark agricultural products and the integration of agriculture and tourism,Based on the theory of industrial convergence,sustainable development and agricultural multi-functionality.,using qualitative and quantitative analysis methods to study the integration of agriculture and tourism development of Landmark agricultural products in Longhui.Firstly,SWOT qualitative analysis is used to comprehensively analyze the internal and external environment of the integration of agriculture and tourism of Longhui landmark agricultural products,and its advantages are as follows: superior geographical environment and abundant ecological resources,good quality of landmark agricultural products,huge market consumption potential of populous counties,and fast and convenient transportation conditions;Its disadvantages are that the brand construction of landmark agricultural products needs to be improved,the human resources are scarce,the production is not standardized and the quality inspection system is not perfect,and the seasonal production causes unstable operation.Its opportunities include the support of national policies,the rise of the integration industry of "agriculture and tourism + culture + health care",the rapid development of Internet + agriculture,and the driving role of scenic spots around the county;The challenges include the fierce external competition of agricultural products industry,the coordinated development of economy,resources and environment,the development of regional differentiation and characteristics,and the integration of agriculture and tourism planning and infrastructure construction to meet the needs of county development.The second is to construct the SWOT quantitative analysis model,using the Likert scale method and expert scoring method(Delphi)to determine the estimated intensity of the factors of strengths,weaknesses,opportunities and challenges,and using the expert scoring method(Delphi)and analytic hierarchy process(AHP)to determine the impact of the factors of strengths,weaknesses,opportunities and challenges.Thirdly,on this basis,the strategic orientation,strategic type and strategic attitude of the integration development of agricultural products and tourism in Longhui landmark are determined.The empirical results show that the integrated development of agricultural products and tourism in Longhui landmark should choose the development strategy direction(SO),opportunity strategy type and positive strategic attitude.Therefore,Longhui County should take product quality as the basis to improve the brand competitiveness of landmark agricultural products;green health-oriented innovation of agricultural and tourism integration mode;driven by science and technology,promote the integration of agriculture and tourism digital development;supported by talent team,accelerate the steady development of agricultural tourism integration;supported by the government to promote the positive development of agricultural tourism industry and other strategic countermeasures.