Analysis And Countermeasure Research On The Problem Of Employee Turnover In Hebei Branch Of A Electric Appliance

In recent years,with the intensification of the epidemic situation and the rapid development of the Internet economy,the development of various industries is frequently limited,especially the development of retail enterprises is extremely difficult.The rise of online home appliance platform makes it difficult to maintain the market share of offline traditional home appliance retail industry.The sales performance continues to decline,and the profits of enterprises gradually decrease,resulting in increasingly fierce internal competition among home appliance enterprises.For traditional electrical enterprises,the stability of personnel is an important guarantee for their long-term development.Through the research on employee turnover in recent years,it is found that with the rapid development of online business on the Internet,the demand for talents in electrical enterprises has also undergone structural changes,from the traditional personnel who need to sell in stores to the personnel who need to sell online,and even many enterprises have introduced intelligent functions to guide customers to choose goods for shopping,so the corresponding personnel who understand online marketing are urgently needed talents for enterprises.However,the change in the talent structure is not temporary,which requires the replacement of new and old personnel.When online marketing staff do not master the professional knowledge of home appliance sales,the loss of traditional marketing staff will have a great negative impact on the enterprise.All kinds of contradictions will intensify,which will affect the long-term development of the enterprise.Therefore,reduce the rate of staff loss,and supplement online marketing and purchasing and marketing professionals,It is an important problem for many electrical appliance retail enterprises to improve the retention rate.In this paper,the reasons and countermeasures of employee turnover at home and abroad are summarized.Taking Hebei Branch of A Electric Appliance as the research object,first of all,the development situation,company situation and human resource status of the home appliance retail industry in which Hebei Branch of A Electric Appliance is located are introduced.Based on the original employee turnover data collected in the past three years from 2019 to 2021 The current situation of employee turnover in Hebei Branch of A Electric Appliance is analyzed from three dimensions of structure and characteristics.At the same time,the impact of employee turnover on employee morale,operating costs and enterprise development is analyzed to varying degrees.Secondly,combining the two factor theory,the March Simon model and the Mobley intermediary chain model,mainly based on the Price Mueller(2000)model,the questionnaire on employee turnover in Hebei Branch of A Electric Appliance was designed from multiple dimensions such as individual variables,environmental variables and structural variables.Then,through questionnaire and interview methods,combined with the actual work of the enterprise and myself,the reasons for employee turnover in Hebei Branch of A Electric Appliance were analyzed and summarized.Finally,From the external environment level,the enterprise’s internal management level and the employees’ own level,the corresponding countermeasures or suggestions are put forward respectively.At the same time,the successful implementation of the measures is guaranteed through the system,material and supervision levels,so as to solve the continuous loss of employees in A Electric Hebei Branch,improve the retention of employees,enhance the competitiveness of the enterprise,and ensure the stable growth of the enterprise.