Research On Farmers&Apos;E-Commerce Training In City A Based On The Background Of Digital Economy

The rise and development of Taobao Village and E-Commerce Village has promoted the development of digital economy,and digital commerce has also shown a general outbreak trend.With the help of the huge business opportunities brought about by the Internet and digital economy of commerce in various poor regions,rural e-commerce is beginning to flourish under this background.In 2014,the Poverty Reduction Office of the State Council first incorporated "e-commerce assistance" into the management system of assistance policy measures,and then put forward guidance on the work of rural e-commerce,one of the "precisely assisting ten projects",and the vigorous development of rural e-commerce will further promote the transformation and upgrading of local rural production structure,and bring positive help to promote the economic and social development of local villages and increase the income of farmers.In the development of rural e-commerce,digital economy talent is one of the most important factors,but the current rural digital economy professional skills of the personnel level is low,can not meet the development needs of rural e-commerce,so everywhere More and more attention is paid to the training of digital economy talents in rural e-commerce.Based on this,this paper takes the digital training of farmers’ e-commerce in A city as the basic starting point,and collects,organizes and analyzes the relevant data and data at home and abroad.Combined with the relevant theory of training,the questionnaire survey method is used to investigate the current situation of farmers’ e-commerce training in A city,based on the basic situation of the current city-wide training of farmers digital e-commerce,and concludes that there is still insufficient enthusiasm of participants in the training of farmers digital e-commerce,the imbalance between supply and demand of farmers’ digital e-commerce training,the training objectives are not clear,The training content and time design are unreasonable and the training form is single and other basic problems.On the basis of exploring the main reasons,the paper puts forward some concrete countermeasures and measures to optimize the digital training of farmers’ e-commerce in A city.In this paper,A city farmers e-commerce training must first improve the enthusiasm of farmers to participate in digital e-commerce training,pay attention to the farmers e-commerce training process investigation and adjustment mechanism construction;Finally,the government should play a leading role in the training of farmers’ digital e-commerce in A City,strengthen the training and publicity work,improve the supporting mechanism of e-commerce training services,build a diversified fund-raising mechanism,strengthen the training supervision of farmers,and provide guarantee for the optimization of farmers’ e-commerce training.The main purpose of this study is to study the basic theory of the development of rural e-commerce in the context of digital economy,and how to promote the development of rural e-commerce in A city under the premise of theory and put forward practical countermeasures,while providing training for farmers in other regions Reference and guidance meaning.