Research On The Marketing Strategy Of Shijiazhuang S Catering Company

With the rapid development of China’s economy,people’s requirements for life are not only warm clothes,full food,shelter and travel,but also comfortable clothes,delicious food,comfortable living and convenient travel.A variety of restaurants have sprung up in every corner of the streets,and the catering industry has ushered in a huge development opportunity.Businesses are also trying to create delicious,healthy and nutritious dishes and comfortable dining environment to attract consumers.In 2020,affected by the novel coronavirus epidemic,the catering industry will face major challenges,some of which will be eliminated,some will be cut off to survive,and some will start again after adjustment.To gain development opportunities in the new situation,catering enterprises must prioritize consumer demand Seeking guidance,discarding traditional marketing concepts,developing more practical marketing strategies,and enhancing market competitiveness.This article takes Shijiazhuang S Catering Company as the research object.On the basis of collecting and organizing relevant information on enterprises and industries,learning and researching theories related to catering marketing,PEST analysis,macro environment analysis,and SWOT analysis were conducted on S Catering Company to grasp the current macro and business environment of the company.Through a survey questionnaire,research and analysis were conducted on the company’s current operations,customer satisfaction,marketing situation,and other aspects,Analyze the current problems in company marketing based on the 7PS theory.On this basis,combined with the company’s strategic positioning,use STP marketing strategy to reposition the company in the market.Afterwards,more suitable marketing optimization strategies were developed for the company from seven aspects: product,pricing,channel,promotion,personnel,service process,and tangible display.Safeguard measures were proposed from four aspects: personnel,finance,culture,and technology,in order to better execute the marketing strategy for S Catering Company.The research in this article aims to improve the marketing capabilities of S Catering Company,provide theoretical support for its development and growth,and also provide reference for many similar catering companies in formulating marketing strategies.