Research On Marketing Strategy Of Microblogging In Catering Enterprises

Weibo, namely the micro blog. Is a relationship based on users of information sharing, communication and access platform. The characteristics of its convenient, quick and easy to operate, make its rapid development speed. With the rapid development of weibo users, weibo has become a new frontier of marketing, more and more enterprises to join weibo marketing campaign.The rapid development of our country’s economy also led to the rapid development of catering industry, and develop with is the fierce competition, marketing has become more important, the microblogging marketing, due to its easy operation and low barriers to entry, is favored by the catering enterprises.In this paper, the microblogging marketing of catering enterprises, from the research background, research methods to the microblogging marketing theory, and the development trend of the future. This paper mainly analyzes the siebel northwest cuisine catering enterprises microblogging marketing, through to the northwest northwest cuisine official weibo marketing related configuration, the analysis of the marketing strategy, to develop a practical and feasible, and conform to the enterprise development strategy and weibo marketing solutions.