Research On The Influence Mechanism Of Data Empowerment On Enterprise’s Channel Resilience

Today’s complex changes in the business environment,natural disasters,and crisis situations,including economic,political,and social events,have magnified the importance of resilience for organizations.Entering the era of digital economy,more and more enterprises have joined the wave of digital transformation.As a key link in the digital transformation of enterprises,data empowerment also plays an important role in the formation of enterprise resilience.Therefore,from the perspective of channel management and combined with the experience and lessons brought by COVID-19,this paper explores the impact of data empowerment on enterprise’s channel resilience.Based on the organizational learning theory and resource conservation theory,this paper explores the mechanism and boundary conditions of data empowerment on enterprise’s channel resilience,considers the mediating effect of ambidextrous learning and the moderating effect of guanxi inertia and enterprise openness,and constructs a research model.Through the empirical analysis of 263 questionnaire data,it is shown that:(1)data empowerment has a positive impact on channel resilience;(2)explorative learning and exploitative learning play a mediating role between data empowerment and channel resilience;(3)guanxi inertia and enterprise openness play a moderating role between ambidextrous learning and channel resilience to varying degrees.In general,the research results not only expand the mechanism and research boundary of data empowerment to improve channel resilience,enrich the theoretical literature on channel resilience,but also provide certain theoretical support and practical guidance for enterprises to improve channel resilience and promote win-win cooperation among channel members.