How Does The Digital Economy Empower The Co-Creation Of Agricultural Value?

With the progressive transformation of China’s economic structure,new forms of economy such as cloud economy and sharing economy have risen rapidly,and digital technology has increasingly innovated and gradually integrated into various sectors of society,becoming a key force for high-quality economic development in China.The report of the 20 th National Congress of the Communist Party of China proposed to “focus on the development of the real economy” and called for “accelerating the development of the digital economy,promoting deep integration between the digital economy and the real economy,and creating a digital industry cluster with international competitiveness”.The deep integration of the digital economy and the real economy is an important strategic decision made by the CPC Central Committee in order to achieve modernization with Chinese characteristics.Currently,China is at a historical intersection of informatization and agricultural and rural modernization,with agricultural digitalization as a strategic direction and important content of agricultural and rural modernization.The construction of agricultural digitalization will gradually move from top-level design to practice,injecting“digital power” into promoting agricultural transformation and upgrading and promoting sustainable agricultural development.In recent years,there have been abundant academic research achievements on the integration of the digital economy and agriculture,and scholars have studied the impact of the digital economy on farmers,agriculture,and rural development from different perspectives.Among them,from the perspective of value cocreation,existing research often focuses on the description of practical models,but lacks indepth analysis of practical mechanisms.As a leading enterprise exploring digital agriculture services,Rundi Farming Technology Co.,Ltd.has developed a unique digital agriculture intensive development management system and digital agriculture value co-creation practice model through 9 years of development since its establishment in 2012.Its practice preceded theoretical research,and the process and mechanism of how the digital economy empowers agricultural value co-creation behind the practice still need to be further explored.Exploratory single case study is commonly used to explore a phenomenon,discover unknown relationships and causal mechanisms.By conducting exploratory analysis of the research subject,the process and mechanisms behind the phenomenon are identified and excavated,thus making more valuable contributions to problem solving.Therefore,this study follows the research method of exploratory single case,and selects Rundi Enterprise as the research object based on the principles of typicality,content adaptability,and logical replicability.Following the research approach of “basic concept-theoretical definition-case description-model construction-pattern summary-pattern analysis-conclusion inspiration”,the “why”,“what”,and “how” case study steps are used to explore and summarize the specific model of Rundi Enterprise’s co-creation of agricultural value through digital empowerment,and to analyze the underlying mechanism behind the model.The study mainly includes five parts:(1)based on literature review and field research,the connotation and extension of relevant concepts are defined,and a theoretical analysis framework for digital economy empowerment of agricultural value co-creation is constructed on the basis of integrating relevant theories.(2)According to the theoretical sampling principles of typicality,content adaptability,and logical replicability,Rundi Enterprise is selected as the research object,and the development overview of Rundi Enterprise is described,the development history of Rundi Enterprise is traced,and the typical features of Rundi Enterprise in different development stages are analyzed to answer the “why” in the case study.(4)Using grounded theory to construct a theoretical model of Rundi Enterprise’s digital empowerment of agricultural value co-creation,combined with the model,the model and path of digital economy empowerment of agricultural value co-creation are summarized with Rundi Enterprise’s practice as an example,which belongs to the “what” in the case study.(5)Based on the development practice of Rundi Enterprise,combined with the theoretical analysis framework,the underlying mechanism of digital economy empowerment of agricultural value co-creation is revealed,which belongs to the “how” in the case study.(6)Based on theoretical analysis,case description,and case analysis,the research conclusions are summarized,and practical inspirations for multi-party collaboration centered on value co-creation and using digital economy to empower agricultural value cocreation are formed.The main conclusions of this article are as follows:(1)The development of Run Di Enterprises has gone through three stages,namely,the rapid development stage of digital exploration,the transformation and upgrading stage of digital transformation,and the mature and stable stage of digital reconstruction.(2)Digital transformation is an inherent condition for empowering agricultural value co-creation in the digital economy.The construction of digital infrastructure provides the basis for value co-creation interaction,while the innovation of digital technology provides technical support for value co-creation.The promotion and application of digital technology build a wider range of value creation scenarios.(3)Digital transformation is an innovative way of empowering agricultural value co-creation in the digital economy.Digital production changes the traditional way of value interaction,digital services reconstruct the feedback scene of value interaction,and networked circulation channels provide smooth feedback channels for value interaction.(4)Linking multiple stakeholders around enterprise platforms to jointly build a digital ecosystem is the core key to empowering agricultural value co-creation in the digital economy.Multiple stakeholders complete the process of value interaction,feedback,and creation within the ecosystem.(5)The practical mechanism for empowering agricultural value co-creation in the digital economy includes the digital and informational characteristics of the digital economy,which empower the process of agricultural value cocreation,and the cross-border integration characteristics that promote agriculture to achieve higher levels of value co-creation.The interaction of these two characteristics makes agricultural value co-creation innovative and efficient.Given this,starting from the practical model of digital empowerment of agriculture value co-creation by Run Di,this article proposes the practice implications of multi-party collaboration,accelerating the realization of regional agriculture digital transformation,building a digital agriculture ecosystem,for other agricultural production and operation entities to achieve value co-creation through digital economy empowerment,providing reference for guidance.