Account Based Marketing Strategy For N Company

The IT industry is an essential part of the current industrial digital transformation.Under the background of China’s continuous upgrading of economic and industrial structures,traditional IT integrators urgently need to transform from hardware integration to cloud and service solution providers to seek new growth points.In the era of big data,B2 B enterprises need to re-examine marketing strategies,propose innovative marketing solutions,enhance competitiveness,and empower business growth.Previous research on B2 B marketing strategies has mostly focused on strategic thinking,aiming to increase the number of sales opportunities by increasing market lead quantity,thereby promoting business growth.However,in practice,enterprise marketing has long faced problems such as low sales collaboration,poor customer experience,and difficulty in measuring the contribution of marketing to revenue,which has significantly hindered efficient business growth.This article takes N Company in the IT industry as an example to summarize and analyze the existing marketing problems.The study found that during the marketing process,customers received a large amount of invalid information,sales failed to effectively cover marketing leads,and high-quality customers lacked sufficient marketing resource support.This paper proposes an account-based marketing strategy,which focus on marketing and sales department collaboration,precision marketing and high-quality business opportunities to effectively address marketing dilemmas and achieve business growth.