A Study On The Willingness Of Flower Farmers’ Credit Demand And Its Influencing Factors In Lingyuan City

The perennial flower industry in Lingyuan City is the pillar industry of the city.Through the integration and cohesion of "production+processing+technology",the planting of the flower industry has shifted towards scale and production standardization,and is striving to build the "Northern Flower Capital",which has also driven the credit demand of flower planting farmers.Currently,China’s financial policy adheres to the principle of serving agriculture and continues to deepen rural financial reform.Implement the most favorable deposit reserve ratio by using policy tools such as supporting agriculture,supporting small businesses,reloans and rediscounts.Increase support for financial institutions with legal entities in the county and business in the county,and promote the return of rural financial institutions to their roots.In this context,combined with the current credit demand of Lingyuan flower planting farmers,through empirical analysis methods such as questionnaire surveys and on-site visits,we truly and prepared to grasp first-hand information reflecting the actual credit demand willingness of flower farmers,and explore the influencing factors of their credit demand willingness.The survey includes dimensions such as basic characteristics of farmers,basic characteristics of credit,social factors that affect farmers’ willingness to demand credit,and expectations of credit policies.On this basis,the probit econometric model is applied to quantitatively analyze various factors that affect the willingness of flower farmers to demand credit.Finally,based on the research conclusions,corresponding countermeasures and suggestions were proposed.The main research content of this article includes five aspects.The first part is an introduction,which clarifies the research background,research purpose,practical and theoretical significance,as well as the research methods and technical research routes adopted in this article.And summarize the innovation and shortcomings of this study.The second part is the review of research literature and theoretical basis.We have defined the concepts of rural financial services,farmer credit,credit demand,and credit demand willingness,and clarified the theories of agricultural credit subsidies and credit quotas.The third part is a descriptive analysis of the relevant factors that affect the credit demand willingness of Lingyuan flower farmers.Based on survey data,descriptive analysis was conducted on the basic situation of Lingyuan flower farmers(such as age,family population,income level,etc.),credit demand willingness,etc.using statistical analysis software.Including the current development status of the flower industry in Lingyuan city,questionnaire design,reliability and validity analysis of survey results,analysis of basic characteristics of flower farmers,social factors of flower farmers’ credit demand willingness,and analysis of flower farmers’ credit policy expectations.The fourth part is an empirical analysis of the relevant factors that affect the willingness of Lingyuan flower farmers to demand credit.The correlation analysis between variables and the empirical analysis of probit model are comprehensively adopted.The fifth part is the main conclusion and policy recommendations of the full text research.Through this study,the main conclusions are as follows: firstly,the flower industry in Lingyuan city has become a pillar industry and promoted the continuous growth of credit groups.Lingyuan has effectively promoted the development of the flower industry in Lingyuan city and alleviated the willingness of flower farmers to provide credit by implementing joint credit enhancement methods and diversified credit guarantee models.The second is that the basic characteristics of flower farmers with a willingness to demand credit are relatively universal.The main focus is on Lingyuan flower planting and management farmers,mostly young and middle-aged migrant workers returning to their hometowns,senior farmers,and most of these groups have high school education.Thirdly,the willingness of flower farmers to demand credit has a strong tendency towards "independent decision-making".More than 80% have not applied for a bank loan in the past three years.Even among flower farmers who have applied for bank loans,60% of them have not received the final loan,mainly because they believe that their loan repayment ability is not high.For flower growers who have the desire for credit,the loan funds are mainly used for the purchase of agricultural means of production in the short and medium term,as well as education and medical expenses.The satisfaction level of credit funds has reached a high level,with nearly 80% having a satisfaction rate of over 50%.The main reason for the weak demand for credit from flower farmers is that the credit supply provided by formal finance currently faces problems such as complex loan application procedures,long approval time,and high loan interest rates.The other factors that affect the willingness of flower farmers to obtain effective credit mainly include education level,household contracted flower planting area,whether family members have borrowing experience,whether they have applied for bank loans in the past three years,and whether there are plans to expand flower business scale,all of which have a significant impact on the willingness of flower farmers to obtain credit.