Study On Sustainable Development Mechanism Of Cultural And Creative Design Incorporating Social Innovation

The social transformation and cultural changes brought about by globalization and informationization have completely changed people’s way of living,mode of production and way of life.On the other hand,they have also triggered profound social,economic,cultural and environmental concerns on how to establish a sustainable development model that is compatible with the level of economic development,merging global integration and geographical diversity,and achieves a balanced growth of social,economic and environmental benefits,thereby improving the quality of people’s lives,which has become a common issue that is faced by all countries and regions.It is against this background that cultural creative design and social innovation are flourishing and have had a positive effect and a wide range of influences on consumer upgrading,demand pull,value creation,public participation and service experience.After 40 years of reform and opening up,China has made splendid achievements in social economic and cultural development.As a result,cultural creative design and social innovation have also witnessed rapid development and become important forces driving innovation and sustainable development of socialism with characteristics in the new era.Based on the professional perspective of collaborative innovation of creative arts and creative design,this thesis analyzes the current situation and trend of cultural creative design and social innovation at home and abroad based on the interdisciplinary study of design,management and sociology.By using the classic theory of regional innovation triple helix,combined with Chinese characteristics and regional culture,through the investigation,research and analysis of the current cases of China’s cultural creative design and social innovation projects,this thesis has found that cultural creative design projects generally have the problem of unbalanced social and economic benefits;meanwhile,in the practices of cultural creative design intervention in social innovation projects,there are some cognitive bias and practical errors,with the lack of effective mechanisms for sustainable development.This thesis adopts a variety of research methods such as literature review,case analysis,comparative analysis,network analysis and sociological investigation and interviews,meanwhile,combining theory with practice,it also applies the staged research results in the project organization practice,obtaining first-hand information and feedbacks,thereby further enriching and improving the core of this study and the overall framework.The research work and main achievements of this thesis include:First of all,through systematic review of cultural creative design and social innovation at home and abroad,this thesis first extracts the social innovation trend and regional development trend of cultural creative design,and summarizes the three types of cultural creative design,that is,strategic transformation of traditional industries,development of new industries cross-border services,and political-industrial-and-educational integrated cultural creative design;furthermore,the localization of social innovation trends were analyzed,and the main body and type of social innovation in China was put forward as "the diversified subject interaction",which further stresses on the concept of the construction of cultural creative design and social innovation community based on the common sense of the problem,the awareness of innovation and the construction of the meaning;Finally,based on the community perspective of the two,and in relation with the fusion of design thinking and social innovation process,this thesis further comes up with the Cultural Creative Design Thinking Methods in integration with Social Innovation(Seven Steps)."Secondly,based on the classic triple helix theory of regional innovation,this thesis presents eight main bodies of social innovation on the basis of double quadruple helix through analyzing case studies of cultural creative design and social innovation based on triple helix theory;it continued to systematically reviewed the complexity,dynamism and continuity of the design project on the strategic design and policy objectives,the transformation of the design and brand of the city from a top-down perspective,as well as service design and cultural creative platform for innovation and emerging practice from the bottom-up perspective,and further proposed the new integration of cultural creative design and social innovation from the top-down integration way.Thirdly,this thesis summarizes the influencing factors of sustainable development of cultural creative design,including regional culture,urban GDP,resident population,tourist population and urban brand,with the case study and the discussion of top-down integration.On the basis of theoretical research and phased practice,this thesis creatively puts forward "one carrier,two roles,three spirals,four methods,five dimensions,six principles,seven steps and eight subjects" with open,experimental and regional characteristics into the sustainable development model of social and creative innovation of cultural creative design.It diligently chooses the application of the model in the city of Wuxi,not only effectively promoted the development of the cultural creative platform of "XiRang",taking into account the rejuvenation of traditional culture and regional cultural diversity,and further achieved a win-win social and economic benefits.At the same time,in the dynamic development of collaborative innovation practice,a sustainable development mechanism theory of "Cultural Creative Design + Lifestyle" is formed.