A Study Of Developing Strategy For CNNC No. 416 Hospital

Along with the deepening of China's economic system reform, reform of the medical system also has many years of exploration, despite the government finally concluded that "Reform of the medical to failure", but market-oriented reforms irreversible direction. Hospital is currently facing a complex and ever-changing economic, social, political, scientific, technological, legal and ethical environment. To the survival and development of hospitals, hey must clear understanding of the need of their own strengths, weaknesses, opportunities and challenges by used to thinking of the strategic management of the hospital management. However, due to historical and institutional reasons, the current medical institutions have long-standing emphasis on strategic management, or simply do not have enough strategic management. This article has a choice of one a Grade 2A hospital of nuclear industry as a strategic management of the 416 hospital. Under the circumstances of China's current health reform program uncertainty exists, this paper studies and explores medical service agencies in how to access the capacity of sustainable development at the complex and volatile environment, which many medical institutions have significance practices.SWOT matrix used in this article is very applicable to this mode of analysis, on the one hand we process opportunities and threat analysis after facing political and legal, economic, social, cultural, technology environment and the industry structure of the External environment at 416 hospital, the other hand on hospital quality, marketing ability, financial management, organization, personnel and management information systems, such as the internal environment within the advantages and disadvantages of the analysis, eventually worked out to the hospital Practical Strategic Program for 416 hospital.This article is the organic combination of theory and practice, the text of use of the strategic analysis and strategic management theories and ideas should be with a certain degree of universality and relevance and its developed guidance and reference for other hospitals.