A Study On AIDS Epidemic Status And Anti-AIDS Drug Research & Development

With the changes of the human environment, more and more diseases influence the safety of people living. Since 1981 the first AIDS patient was found in United States, so far the number of people living with HIV is about 40 million and AIDS related death is about 20 million. Currently approximately 5000 people newly infected with HIV everyday and 300 people death because of AIDS. After the cancer, heart disease, tuberculosis and diabetes. AIDS has become one of the major diseases that damage human health. It is can be said that AIDS has changed the world, AIDS also become the biggest setback of the human development. Nowadays AIDS was a global major problem related to national prosperity, social stability and economic development.Firstly, the paper describes the epidemic status of AIDS over the world, then proceed from our national AIDS epidemic pointed out the importance of AIDS prevention and control. According to the AIDS characteristics of our country analysis the reasons of AIDS spread and proposed the social problems. Secondly, based on the global epidemic status analysis the anti-AIDS drugs of the foreign market. Form the actual situation, analyzed the anti-AIDS drugs sales market. According to the characteristics of anti-AIDS drug, the way of marketing and monitoring method are emphasized especially. On the basis of anti-AIDS characters proposed the marketing plan and R&D strategy. Finally, considering the present conditions of our anti-AIDS new drug research and development, illustrate by an example from market opportunities ,competitive advantages and several aspects of anti-AIDS new drugs. The study is proved to be valid by practical application. It has a very good reference for the enterprise has a similar situation.