Semantic Analysis And Interpretation Of Rhetoric Of "Li" And The Words Include "Li"

"Li" is an important sign in Chinese culture, it is an important concept word in Chinese, "Li" has a long history, rich connotation. This article selects seven sememe of "Li" which is attended by same semantic [+respectful] as the research object, exploring the evolution of semem and the change of meaning from the cognitive model and the way of thinking of Han nationality.There are many Chinese words which include "Li" (such as "Li～" and "～Li"), "Li" in these words, respectively, belong to different semem. We can deepen our concept cognition of "Li" from analyzing these semantic features. The different semantic of "Li" focus in different historical periods and different cultural background:from the ancient: "sacrifice fairy" to the traditional social "rites and propriety" to the modern social "etiquette and polite". "Honor" as the genetic semantic feature of these "Li" throughout the semantic change process of "Li"Chinese honor "Li" is the reflection of that Han nationality honor "Li", Han nationality honor "Li" is the psychological basis of that Chinese honor "Li". The phenomenon of that Chinese honor "Li" is in essence a kind of rhetoric in the whole society, its intention is to promote "Li" in the society, the rhetoric drivers can be explained from cultural and political aspects, rhetorical strategies according to different speakers and content and object of speech shows different style.