Study On The Characteristics Of Feng Xiaogang's New Year Movies From The Angle Of Acceptance

In the field of film studies,theorists,emics learn from foreign theories,while combining its own development characteristics of China's film guide film of my great changes taking place:Film criticism and research from the previous single-mode gradually moved to the present Multiple times,such as the art of film studies,film and cultural studies,film aesthetics,film and market research,etc.film study by the director,the film centers on the shift to market work and the audience-oriented exploration and research,film audiences gradually change from passive recipients into active participants.Reception is not aesthetic beauty in the research,nor is the appreciation of literary theory and criticism of,but in phenomenology and hermeneutics as the theory,people's acceptance of practice-based theory of self-contained system. In this paper,Jauss's Reception Aesthetics Theory,primarily to emphasize in the film industry,the audience as the film has to be consumer groups,is to grow the film industry,an important part of the film as a cultural product,only the audience to accept consumption,resulting in box office can achieve the maximization of product value.The reason why Feng Xiaogang's film received the audience welcomed and loved,its important reason is that attention to the audience's acceptance and recognition. Meanwhile,Feng Xiaogang's film follows the audience habits,but also has its own personality characteristics:If the narrative structure of the meticulous arrangements, and the lens plain language and humor coexist,table views on the proper use of rhetoric, etc,can avoid the cumbersome land preaching, the movie truly entertaining.The pattern of global economic development,the brand consumption has infiltrated all areas of people's lives,people's clothing,food,shelter,and other activities the brand everywhere.In China,the brand consumers have emerged in the vast rural market,it is evident that the brand have basically been all customers.As a cultural product,in Mainland China,Feng Xiaogang's film a major movie brands.Because the brand is the guarantee of quality and box-office,rapid progress in science and technology,highly competitive circumstances,the only brand to better and more widespread transmission of various cultures,leading the advanced culture of fashion.