Manage Strategy Discuss For Enterprise Group

In contemporary market economy conditions, the competition among national economic strength express in a way of great companies and groups. For the sake of joining international compete positively, our country must establish ourselves great companies and regard as a basic carrier of our national economy. A very key question in which is to formulate a correct strategy, so it is necessary for national economy continued and wholesome develop as well as a objective demand to enterprise group itself. This paper emphatically discusses manage strategy, the first automobile Ltd is exampled.This paper have four parts:First part, introduces the concept, function and develop history of our country enterprise group; Second part, sets forth the basic theory on strategy manage and recongnize importance from it; Third part, point out the first automobile Ltd manage state, both achievements and defects; Forth part, analyse four manage strategies based on reality-scale, diversification, innovation, compete, and the last put forward a series of measures on how to develop our auto industry after having joined WTO from country and enterprise itself for meeting challenge and promoting develop.