The Whole Plan And Analysis Of Shanghai' S Manyuan Villa Program

First of all, the author of this thesis point out the concept and principle in launching a project and bring forward comprehend at his point. In this thesis, the author also point out the usual mistake and the key factor in planning a project. Since the key factor is "Ask a right Question" ,the author put forward some good ideas. Based on these, the thesis figure out a complete new solution:"know well the internal and external quality , adopt different way, control the benefit of the whole project."Subsequently the author analyse carefully the significance of the planning work in villa development. By the way he tells out the advantage and disadvantage in traditional villa project plan. To starting from satisfaction of custom, by the systemic and cultural thinking, regarding the relationship of environment, plan, execution and control ,the author design a systemic plan frame is "one point, two lines, three blocks, four layers, ten items". And then the author also example a villa project in Shanghai.There are two parts in this thesis: one is the make up the planning frame of villa project, the other is the example of villa project planning. The later is also consisting of three parts: The first is micro real estate and supply&demand analysis, the second is complete plan including strategic plan, marketing plan, products plan and financial plan. The third is brief introduction of organization of the project plan including organization planning, agent planning and design planning.