| Movie poster is a visual art which makes people easily to understand, and also a visual media to promote movie. It was posted on the cinema advertisements business district or traffic arteries and other crowded public places. The rise of movie poster,and with the gradual development of film, compared with other types of posters, its development history is not long, only hundreds of years of history. Movie posters are known for a brief introduction of what the movie all about, with vivid color tone and strikingly accurate composition way to show the audience about the film themes. In the form of broadcasting inspiration of the film, and also attract the passers-by to stop.Movie poster plays an important part in the advance tickets selling. The quality of design will directly affect its publicity and marketing purpose. There has been a great gap between the international standard of the developed countries and us. A good movie poster is not a very easy job for artists because it takes a lot amount of time and enthusiasm to design beautiful and exciting visual art. However, along with the development of Chinese history, economy, culture, science and technology, the design of movie poster adopted by the style of national characteristics and cultural characteristics, and also reflects a very high artistic and commercial value. So that the style design of Chinese movie poster is worth our reflective research.Without national theoretical thinking, there is no chance for a man who wants to stand at the forefront of science. This study analysis a large number of Chinese and foreign representative movie poster, and based on the literature review of the last 10 years in mainland China movie poster design development, it summarizes this period’s characteristics, and find out the differences of the national characteristics between Chinese movie posters and foreign ones, and point at the limitations and finally offer some suggestions for further investigation. |
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