Design Of Organic Design

Dianci organic workshop is a brand aimed to provide consumers with high-quality health food and to show green, safe and healthy brand value through the brand construction. It intended to convey inner emotions like warmth, passion and trust. And promote the brand into consumer’s heart, cause their loyalty to help it has a long-term development.My design follows the idea of "The first step to build a brand is to do a brand design" and I make three design schemes for Dianci organic workshop. The first design scheme is to express three following themes "Search for the deepest natural" "Double caress attentively" and "Originated in the Dianci" to show the core of the brand service, express the warm, health and safety of inner emotions. The second design scheme is to reflect the growth of the ingredients of the natural environment to present the natural, green, healthy brand value. The third design scheme is the contents of the real product design by linear expression. And show that the brand focus on quality and it products of high quality, health, safety features. All of these three sets of design schemes include brand logo, brand marketing, brand packaging, brand terminal design and so on. Based on the study of consumers and brand design requirements, I used creative and interesting method to display the brand value of different inner emotions, this can cause consumers to produce imagination and resonance of the brand.Today, the meaning and extending meaning of brand design have taken place in great changes. It is a reflection of the culture diversity and the innovation development of the engine. It is also the key of differentiated competitive advantage and it can make the brand market competition in an impregnable position in the future.