KL Group Ecological Restoration Group Development Strategy

As the global economy, population, culture constantly improve, the global climate, ecological environment showed a trend of decline;In particular, developing countries in China, the population is large, fast economic growth, for water conservancy, coal, nonferrous metal, oil, natural gas and other resource use and the life demand increased year by year, the environmental pollution increased year by year, at present, the situation to the attention of the international and national.But we can also see that ecological restoration industry as the world’s attention, strengthening national support, technology gradually to increase, there will be a large quantities of devotees, the competition is increasing, KL group co., LTD. Ecological restoration department how to seize the good chance and opportunity of the development of the ecological restoration industry, how to flourish in the increasingly fierce competition, and can occupy the world ecological restoration, is a very serious challenges.Based on ecological restoration division of kl group as the research object, the light of the specific conditions of the kl group company, and focuses on the ecological division history development present situation, the use of strategic management and related knowledge of management, combining with the industry and finance combination of ecological restoration of kl group company business overall strategic development makes a deep and detailed study effectively. First, adopts the quantitative analysis method, the IFE matrix method of kl group company internal factors are analyzed, and summarized the kl group company and ecological restoration group of advantages and disadvantages, opportunities and threats.Secondly, using the potter five model analysis method with G-PEST tool, and ecological restoration group to kl group company in the external environment for the system analysis, including the current domestic ecological restoration industry macro environment, industry competition environment, and the trend of the development of the industry and size.The government attaches great importance to the degree of increase on construction of environment, ecological restoration, national policy support and financial support, is a good opportunity to start. Concluded the suitable for KL group company development strategy of ecological restoration division:industrial chain integration strategy, and combining the KL group corporation and ecological restoration division of the value chain analysis, the organization structure, resource allocation, financial support and policy aspects KL group co., the concrete implementation way of ecological rehabilitation group development strategy and method, ensure the feasibility of KL group company development strategy implementation, to KL group company core competitiveness and comprehensive strength, provide strong support and help.Finally, SWOT matrix analysis method by ecological restoration division kl group company future strategy trend, on the basis of this analysis to extract kl group co., LTD. Ecological restoration division overall strategy ("market expanding strategy ") and competitive strategy ("service differentiation strategy ");The research paper is mainly to solve the problem is to KL group company division to seek suitable development strategy, ecological restoration and ecological restoration of KL group company business value chain reconstruction were analyzed, and finally through the concrete functions and resources security, ensure the KL group development strategy of the implementation of the ecological restoration division.In this paper, the research results of ecological restoration of kl group division of strategic development planning and play the role of direct guidance, research method and train of thought also has certain significance to the enterprise strategic management, and strategic planning of other peer companies also have the value of the reference study.