A Study On Strategy Planning Of Chengdu CDC Co., LTD

With China’s rapid economic development and urbanization, the problems of water shortage, drinking water safety, and low water management efficiency and so on, not only threaten the urban living environment but also hinder the sustainable development of the economy. Water industry faces tremendous pressure. In December2003, the Urban Construction Department of the Ministry of Construction issued the paper on accelerating the marketing process of public service industries, which determines to allow foreign investment and private capital to enter public service industries for the first time, and pushes the water industry to reform. Since then, the government and enterprises have been aware of the huge opportunities, and all kinds of capital get into the Chinese water market, which result in the reform process to speed up. With the continuous improvement of the water market, the competition of the water industry will become increasingly complex, during the "Twelfth Five-Year Plan" period; investment demand of China’s urban sewage treatment industry will reach nearly540billion Yuan. It becomes a big problem for water treatment enterprises to reconsider their strategy to seize the fleeting market opportunity and stand out in the water industry. Chengdu CDC Co. has long been engaged in water affairs management, based on his own experience in water affairs management. The present research based on theories relating to the strategic management of enterprises, and the strategic analysis tools including SWOT and PEST, makes a detailed and in-depth analysis of the external environment and the internal conditions of CDC. It puts forward a proposal to become the domestic first-class water environmental service provider in the next six years and its corporate strategy implementation strategies in marketing, finance, technology, human resources and so on, constructing a strategic system of CDC.The research shows that, thanks to the good industry prospect and external environment, the CDC CO. is embraced with a rarely-encountered chance of development. The CDC CO. should make great efforts to improve the internal management, to integrate various resources and strengthen its present development achievements. Efforts should also be paid to follow the offensive strategy, to take use of the capital operation measures actively, to speed up its expansion, to extend its industry chain, thus forming as a enterprise group of investment and financing, construction, operation, management, and service, offering its contribution to the protection, development and utilization of water resources, realizing the harmonious development of both enterprise and society.The present thesis belongs to an applied research which is of important academic value for the CDC CO. to develop strategies and provide other water affair enterprises with valuable advice.