On The Platform Toy Design And Market Impact

In recent years,multi-cultural convergence,resulting in China’s industrial products to some extent by foreign influence.Therefore, the state actively promote the development of cultural industries, and strive in line with China’s national conditions on the basis of the creation of the national characteristics of the products, culture and increase product added value. For foreign culture, we want its essence, to its dregs, breaking the limitations of China "manufacturing " an international impression, in the toy product design showcase to the world the spirit of Chinese culture, adapt to the trend of the times, the spread of promoting positive cultural ideas. In response to the call of the country to vigorously develop the cultural industry, promote cultural innovation, combined with the professional features, research and development characteristics of newborn toys, I selected " research platform toy design patterns and their impact on the market," this issue.This paper focuses on current development platform toys were studied art, aesthetics, plastic arts, sociology and other related theories, proceed from the relationship between design and cultural elements of the toy, the times given them, the new design patterns and conduct market demand analysis. The main round from the start on the following levels.First, comb the historical evolution of toys designed to introduce the development of several countries lateral toys, toy industry development history of China, the Chinese characteristics of the modern toy industry, industry status and characteristics.Secondly, the modern toys Category:Theme toys, intelligent toys, eco toys, platform toys. Details of the concept, the development status of the four categories of toys. On this basis, explore the platform toy design and thinking, rules to follow, as well as toy designers requirements.Again, introduces a unique platform.toy design patterns, analyze the reasons for this design pattern generated a platform to promote the cause of toy development, and the impact on the traditional platform toy design toy design concept.Finally, explore the platform toy exhibit unique artistic charm design patterns and business value, indicating that not only the traditional toy design to produce a shock, and led the brand development and new marketing strategies for the Chinese market has brought new vitality.This article is intended to illustrate in a multi-culture blend of historical background, platform toy design contact with today’s artistic and commercial, to promote new creative ideas to achieve innovation and development of China’s toy industry.