Chinese Herbal Medicine Production And Development Strategies

ABSTRACT Because of the chang inspectrum in spectrum of diseases and the population structure,people hold out more and more hope of natural medicine and traditionnal medicine that can be used to keep mankind healthy.擳raditional Chinese Medicine Upsurge?has come up in the world wide. Our industry of chinese medical material is being faced with a series of severe challenges and opportunities in broad international market. We analysed its internal and external environment in this paper, draw the conclusion that the opportunities for its development are as follows. The international market of natural drugs is expanding quickly; Our Traditional Chinese Medicine are being paid attention by the world; There are great potentialities in the domestic market, The national industrial policy supported us to product Chinese Medical Material; Joining WTO will promote the esport of the material and adjust the structure of the industry. On the contrary, the environment in export is as follows: The Chinese Medical Material that have lower additional value play an important role in export; The price of the material come down every years; The main reasons are as follows: The natural drugs have been quickly developed in neighbor countries which will be our strong competitors at the international market; There are a lot of potential problems in our industry of Chinese Medical Material; The channels in export is in disorder. On the basis of analyzing the internal and external environment of the industry of the Chinese Medical Material, the development of its production and the market circulation, we indicated that the disorder and blindness in production made the quality of the material decline. By combining the internal and external situation and problems, with general principles and research methods of macroeconomy, we put forward its development strategy in the near future: 1. Normalize the production of Chinese Medical Material and carry out GAP; 2? Adust product structure and make strenuous efforts to develop authentic medicinal herbs; 3. Strenously carry out the management of industrilization of the material; 4. Widely develop and protect deely the resoures of the material; 5. Promote the industriuization of production by devolopment in West area. 6. Improve the whole level of the technology by the progress of science. 7. Adjust product structure and increase the additional value of product in export; 8. Carry out the rule of classification in the management of export.