The Color Of Folk Art In The Modern Poster Design Study

Under the influence of information globalization, national artistic style and humanistic characteristics of the designs for modern posters are becoming more and more important, which makes the application of native cultures become an inexorable trend. Thus, the research on the application of folk colours to the designs for modern posters has important practical significance and applicable value. In this paper, the author tries to disseminate Chinese folk culture, so as to make a further understanding of the connotation of the designs for modem posters, and open up a new path for the designs through the research of folk colours and the application of the modern modes of thoughts, the methods of modern designs and the native artistic language.The research adopts the method of the combination of the documents with the on-the-spot collection and works-producing. Based on the existing achievements and by possessing the latest information, materials and data were collected. First, summarize the characteristics of folk colours, then analyse and sum up the domestic works of design for modem posters with national characteristics at home as well as the essence of its application. Finally, reveal the modern posters which has its own internal culture combined with the self-producing practice. The author makes effort to give a clear theme and distinct viewpoint in the research.Theoretically, the author has made a thorough research of the design trend with more and more national characteristics, and reveal the modern designs with national cultural connotation by probing into the application of folk colours; In the course of the works producing , the author has provided the design theory of modern posters with design works of posters with native cultural colour characteristics.