Telecommunications Market Trends And Sichuan Telecom Development Strategy Research

This thesis proposes Sichuan telecom business development strategy with the analysis of telecom market trend and the comparison of telecom scope economy. It proposes the constructive suggestion of Sichuan telecom enterprise business consideration, network planning, marketing strategy. This thesis has four chapters.The first chapter is the summary of the telecom market trend. With the analysis of the global telecom market trend of development and alliance and the analysis of China telecom market development and structure regulation, it proposes the direction of the global telecom industry structure and China telecom market technology.The second chapter is about Sichuan telecom status. With the analysis of Sichuan telecom business, network status, and operation status, it points out the current issues of Sichuan telecom, such as local wireline low profit, network lack of capacity, low transmission rate, dropping behind telecom access network technology, unadapted telecom new business development and low development of new business and added-value business.The third chapter is the comparison anaylsis of the telecom business scope economy. It points out the weakness of the Sichuan telecom enterprise scope economy, with the comparison of international telephone network scope, including the network scope and service level, with the comparison analysis of national local telephone scope economy, including the analysis of national local telephone business operation status and eastern, middle and comparison analysis of western economic sections local telephone scope, and with the comparison analysis of Sichuan local telephone scope economy via multi index integrated evaluation.The fourth chapter is the proposal of Sichuan telecom business development strategy, based on the above analysis and the telecom development trend and Sichuan telecom current status. 1. Renovating the concept and to expedite the transformation of business operation strategy. We must have the network operation and scope operation concept. We must pursue the maximum social benefits under cost and income balance, turn opposability competition into collaboration competition, build up the price strategy based on the anticipated increment cost, develop the operation agent and resale service, implement end user satisfaction project. 2. Optimizing the network structure, to improve the network operation efficiency. We must simpfy the long distance network structure, and improve the network security and availability, regulate the local telephone network scope and structure, improve the network operation efficiency and the scope economy benefits. 3. Developing the access network, to expedite the local network construction. First of all, we must develop the access network construction according to the economic characteristics. Secondly, we must focus on developing fiber-optic access network and mobile access network. 4. Adopting the DWDM technology, to expand the network capacity, and reduce the operation cost and enhance the competition force of the telecom enterprise kernel. 5. Developing new business and value-added business to develop the telephone market more.6. Innovating the business operation, to enhance the innovation management of telecom enterprise. We must have service innovation, marketing innovation and management innovation.