The Jz Of The Company's Core Competitiveness Strategy Discussion

The focus in the future competition will be on the core competence . While the globalization of the world economy is developing , especially China's entry to WTO , China is accelerating the opening up of national markets . Chinese enterprises have been in a large environment of economic globalization . The rising competition may necessitate the enterprises to set up distinctive competitive edge , think over the question of their developing and competition again , select proper logic of the developing strategy ; The enterprises must seriously sum up the experience of the success and the failure since opening , find out their core competence from the experience , and be cultivating ,accumulating ,preserving and utilizing their own core competence .The theory of the core competence suddenly appeared and was a fashion all over the world rapidly in the initial 1990's enterprise management and strategy management . The strategy on the basis of the core competence is not only new trends but also the highest rank order of the enterprise strategy at present . So far the central idea and basic principle in the theory of the core competence is one of the highest ,the most worthy achievement about enterprise strategy theory . Chinese enterprises , which have better mastered primary competitive capacity and established competitive advantage in their own trade in particular , should actively adopt this achievement in future .This essay takes JZ corporation as the object , with knowing that the knowledge to the core competence was not at aware stage in the domestic enterprises , it tries analyzing the corporation internal conditions with the basic theories of the core competence and the general analysis methods of competitive capacity , researches the following questions with the concrete evidence means :The enterprises have or not capacity to carry out thestrategy of the core-competence-based . How to discern the core competence in the enterprises . How to apply the core competence to regulate the businesses . How to carry out to rise the strategy of the core-competence-based . This thesis consists of six chapters . Chapter one summarizes the theory of the core competence . Chapter two introduces the history , the scale , the businesses and the organization of JZ corporation . Chapter three analyzes the exterior environment and the internal conditions about JZ corporation developing . Chapter four selects the core competence of JZ corporation . In chapter five the businesses of JZ corporation are analyzed from the perspective of the core competence . Chapter six discusses the measures that JZ corporation will carry out the strategy of core-competence-based . It is writer's hope that these analysis and discussion can help JZ corporation work out the future developing strategy and enlighten other enterprises which will put into effect the strategy of core- competence-based .