Internet-based Crm Solution And Implementation Of Evaluation Studies

With rapid development of Internet and widespread use of Information Technology, the traditional business pattern has changed to network economy. The environment's changes cause the enterprises to have new requirements for CRM. Consequently, it is necessary to give an improvement to CRM on its original base.Under this background, N layer distributed architecture based on the B/S (Brower/Server) structure is definitely proposed in this paper. Then, the feasibility of its developing strategy is studied and the trend of the future CRM is prospected. With the author's experience, three key technical applications are discussed. Finally, CRM performance measurement system is built on the base of general evaluation system.The author strives to integrate the theory to the practice in this article. While researching the theory of CRM, the author gives a feasible solution to Chinese enterprises. Furthermore the risk of CRM's implementation is analyzed and the success factors are pointed out.