From Perfect To Real Transformation - An Analysis Of The Image Of Chinese Women 's Volleyball

Chinese women’s volleyball in1981-1986to create five consecutive Albert, the women’s volleyball team spirit "resounded through the north and south, the women’s volleyball girls minds of people at that time the most beautiful steel roses, the pride of the nation. Today from the women’s volleyball team won more than30set out to experience the changes of social change current affairs, perhaps people began to forget the brilliant period of five consecutive years, but women’s volleyball team hosted indomitable spirit of glory for the country continue to inspire people. Nowadays, people are no longer a simple women’s volleyball team as a national hero, the women’s volleyball team spirit has a new connotations and characteristics of the times. The development of change in30years our country has undergone enormous changes during this period, the media image of women’s volleyball team is also constantly changing, and every change is inevitable with the imprint of the times. This article from the women’s volleyball media image change starting in China30years continuous development of the social environment as the background, and analysis of mass media is how to construct the legendary image of the women’s volleyball team to explore the medium in the process of shaping the women’s volleyball image insufficient subsequently how to improve. This will be an instance of China’s media image building, provide a reference for the future development of China’s media, has a certain practical significance.The first part will analyze the two terms of the "media image" and "women’s volleyball team spirit", to pave the way for subsequent research; the second part in phases to describe the changes in women’s volleyball media image, combined with the prevailing social environment, and thenits reason for the change and the performance of specific studies; the third part is the media that the image of the construction method; the fourth part will be less than the construction of China’s media image, and to make some humble opinion.This article focuses on the questionnaire, the research methods of text analysis. The questionnaire will be designed for today’s women’s volleyball team spirit ", a new connotations and understanding of the new image of women’s volleyball girl. Text analysis literature, the literature is very complicated due to the time span of this article concentrates on the important nodes moment (such as five consecutive women’s volleyball team. the Athens Olympics back to the pinnacle and other moment) to conduct research, using the text, including some major newspapers such as People’s Daily,Guangming Daily and so on. In addition, the article will be using case studies, comparative analysis of methods such as auxiliary.