The Research Of Media Images Of Chinese Women's Volleyball Team

It has been more than 30 years since Chinese Women's Volleyball Team won the World Cup in 1981,in these years,they has gotten through several ups and downs.They are not the only one who had got the “five consecutive championships” but also lost many times,our country also got through pains in the early of reform and opening up,establishing the socialist market system and being the second largest economic group in the world.Whenever it is,Wherever we are,the spirit of Chinese Women's Volleyball Team always motivates us to try our best do things to make our nation proud and never give up.While in the background of the new century,“women's volleyball spirit” has absorbed so many things that made itself more suitable in the new time.The media image of Chinese Women' s Volleyball Team has been changed for years.The article wants to analyze how the People's Daily construct the media image of Chinese Women's Volleyball Team through the news frames by collecting the data of People's Daily's reports about Chinese Women's Volleyball Team from1981 to 2016,the changing of the media images about the girls and what the changes can tell us about nowadays constructing media images,what these changes bring to China.The first part of this article is about the studies of media images,frame and Chinese Women' s Volleyball Team in and out of our nation.The second part I analyze the data of People's Daily's reports about Chinese Women's Volleyball Team from 1981 to 2016 by the theory of framing.Then in the part of the third one,I point out the changes of Chinese Women's Volleyball Team's media image.In the following parts are about the reason why the changes take out.The last part is about how media images constructed commonly and the tips of these changing bring to us.