| In today's cultural industry development in the context of a large media group has become a force in the capital market. Operation of the media industry, but also for the capital market into a new vigor and vitality. However, between the characteristics of the media industry itself can not make the media operate according to purely commercial. Media as the mouthpiece of the party and the government should shoulder more social responsibility, not shirk, to complete its social benefits.Brilliant expositions of Marx has been the material and spiritual, economic base and superstructure relationship. He pointed out that on the one hand, "mode of production of material life conditions the social life, political life and spiritual life of the process, not the consciousness of men that determines their existence, on the contrary, their social being that determines their consciousness." On the other hand, the spirit and the superstructure relative to the material and economic base are not passive, spirit matter, superstructure on the economic base has a huge reaction. Especially in today's society, culture, economic and social development up from the prominent position and role, culture, casting deep into the social productive forces, affecting all aspects of economic development, a strong booster of economic and social development. Can say that society is inseparable from culture, economic development and cultural development of strong economic growth.As society advances, the era of development, culture and the world economy becomes increasingly integrated, economy, culture, and culture have economic, cultural forces and economic forces interacting with each other to form a new power to promote economic and social development . Cultural productivity is not only an important part of the social productive forces, and should become a dominant force in the social productive forces. Under the conditions of the socialist market economy, we in the right direction to develop cultural productivity, implement the scientific concept of development is an effective measure. The improvement of cultural power, not only to achieve the development of culture itself, but also greatly promote the economic development and upgrading the country's comprehensive national strength, the whole economy plays an important supporting role. The interaction of social and economic benefits to the delicate relationship between starting the integration of culture and capital to find a unified way. |