Onlookers Effect "under The Newspaper The Role Of The Media On Public Opinion Of The Community

Nowadays, as the computer, mobile phone, the popularity of mobileterminal, information dissemination in the new era. The concept of themedia has not only confined to newspapers and television. Computer, mobilephone and so on can be accepted by audiences as the carrier of information,the virtual network in the world to become the new platform of informationcommunication. Its transmission speed is far higher than the traditionalmedia, these resources are more open, broke the print originalunidirectional dissemination of information model. People not only canobtain a lot of information from the new media, and can be customizedinformation, and realize information whenever and wherever possible thepurpose. Traditional media advantages are broken. However, the publicaccess to obtain numerous information often mixed with unproven content,especially to some social public affairs, public through new media todisseminate information in circulation, but also led to a new phenomenon--"the onlookers". That is when people are unable to obtain informationon the judging, specific groups of people on a specific event statementand observation of its development. In "crowd effect" cases, publicopinion gradually formed, and is likely to evolve into public action. Newmedia opinion formation mode and traditional media is different, becauseof the anonymity and spontaneous factors exist, new media public opinionon the public influence played an active role and also has certain negativeeffect. If there is no correct guidance of public opinion, public opinionpublic opinion this spontaneous evolved into action, and even have anegative effect on society. Now, in the crowd event "crowd effect" underthe traditional media, especially newspapers, mostly not relegated to thenew media behind. They will "crowd" as possible to play their ownadvantages, but also affect social public opinion formation and development.In the treatment of hot network of social public events media shouldtake what kind of attitude? How will print", keep the objective facts,and to the public opinion have correct oriented effect? This paperpresents onlookers and breakthrough concept, its purpose lies in thediscussion of "crowd effect" under the newspaper on the role of socialpublic opinion. Article on separately to the media and new media channelsof information dissemination and the advantages and disadvantages areanalyzed, and to explore two types of media public opinion to guide publicopinion formation, role and influence on people. For the newspaper in the"crowd effect" how break out of an encirclement, how to grasp the directionof public opinion, this topic in the analysis of phenomenon at the sametime, also put forward the methodology, with the various hot networkevents and local media news operations instances of such arguments, weconcluded that the plurality of information under the new situation, howto play the paper media guide public opinion role of the conclusion.