Causes And Characteristics Of The Network Onlookers

Nowadays, with the continual development and sustaining expansion of Internet technology, the quantity of Internet user in China increases dramatically in jumping up type. Obviously, Internet has infiltrated into people’s normal life gradually, and the infiltration process stimulates a new type of interactive communication coming into being. Meanwhile, the process also accelerate the migration from the reality world to the virtual network, which causes the movement of the onlooking behavior from the reality society to the network in the short period of time. Based on the analysis of many online onlooking events, an obvious conclusion can be drew that onlooking behaviors contain not only information about events or various view from people, but also a powerful virtual strength. Finally, onlooking behaviors will transfer to public opinions and interfere into events. Accordingly, onlooking behaviors will have a great impact on the track of events, and such behaviors have a possibility of affecting the public judgments to events even public policies, convincingly, the effect of onlooking behavior on events is expanding to greater public areas.The purpose of this paper is to research and analyze the origin of the online onlooking behavior. The paper will start with the establishment of the historical reference in order to distinguish and define the online onlooking behaviors and the onlooking behaviors in the real world. Then, through the thoughtful analysis to the unique characteristics of online onlooking behaviors and recent hot onlooking events, the paper summarizes factors causing online onlooking behaviors. As a group behavior based on the virtual society built by the network logic, Online onlooking behaviors, which leads to voluntary group, comment, and spread, was born as a result of the combination between Internet technology and social practice. The interior spread tendency of online onlooking behaviors may influence the content of information, and with the advance of the information stream, this spread will evolve into a public opinion force with an obvious Ideological bias. Online onlooking behaviors make an important role in the promotion of the social epidemics, the spread of information, and the collection of public opinions. Accordingly, the supervision function of the online onlooking behavior is more and more valuable.At last, the paper affirms the positive effects of the online onlooking behavior. Online onlooking behaviors will not vanish, but constantly show its positive features. But, under such everyone-onlook age, with so many doubts and mystery, online onlooking behaviors also expose characteristics of the development of modern society. Therefore, people should treat online onlooking behaviors calmly and critically. This paper appeals for a more wise way to choose and use information for the government, media, and network users, and it calls for a more reasonable way to join and manipulate the online onlooking behavior in order to make sure the stable development of the media environment and realistic society.