| The main frame of the garment economy in China is constructed by township-run enterprises,private enterprises and foreign-funded enterprises. Playing a leading role in textile industry,garment industry has greatly expanded product market for garment enterprises with soaringdevelopment of internet. With rapid increase of garment industry on the home and foreignland, design and management of garment products and its standardization of managementhave become the core of the enterprises and thus generated the urgent need for popularizingbrand culture of garment enterprises.However, due to lack of design and management experience and shortage of all-round talentsadapted to international competition, the product development cycle has been prolonged andproduct innovation weakened. Enterprises, craving too much for interest, choose to follow thetrend and do not set up their unique styles and thus manufacture too many duplicates. It doesnot only hurt stuff’s enthusiasm and creativity, but also delivers huge impact on the brandimage of garment enterprises and customers’ cognition of those brands.To start with, this paper analyses and studies the relationship between design department andother departments in garment enterprises for the purpose of strengthening management thatfacilitates flexibility and planning of production process while design department does its job.The paper then goes on to illustrate how brands could be created and passed on and explaininformation collection of production process design and management. Scientific and effectiveproduct design management, which penetrates the product process from design department tocustomer end, could save great amounts of time in the course of communication amongdepartments and stuff by symbolizing ideas expressed in design and thus improve efficiencyon a large scale.Chinese garment enterprises, while gaining reputation on the international stage, need tomaintain their status. The design department is supposed to innovate and reform in productdesign and manage the production process for the purpose of designing. Enterprise cultureconsists in scientization of products and manifests its vitality and charm. Only if enterprisesadopt a long-term point of view, can they hold a steady market position and be granted asteadfast backing in brandized international competition. |