Network Era Of Tianjin City Image Dissemination Of Multimedia Design Research

Globalization and the arrival of informatization，shorten the distance between person andperson, The distance between promoting the interpersonal communication, At the same timealso to the city between the flow of information to provide a convenient channel. Inside andoutside the city Department of public access to information comes mainly from the city imagedissemination, City image becomes city between competing Foundation, So the city imagedissemination is confronted with unprecedented challenges highlight personality, Mold andspread of bright city image characteristics, As the city ’s primary task. The development ofscience and technology brought us network multimedia era, Network media by virtue of itsrich, interactive, real-time and other advantages of occupying the media’s half of the country.In such circum stances, City image communication network multimedia research is verynecessary and brook no delay.From the communication perspective, A comprehensive analysis of domestic andinternational city image communication situation, Deep mining network media in multimediatechnology application superiority, Research of multimedia network technology in Tianjin cityimage communication application. Hope in the network era background, Play the advantagesof multimedia network, Improve the market competitiveness of city image. This paper firstlyanalyzes the city image dissemination, In order to demonstrate the city image disseminationon the importance of city development. Secondly, through the analysis of network new mediatrend, Analysis of the characteristics and advantages of multimedia network, Combined withthe advantage of summing up the network multimedia design principles. Finally, the problemof current situation of Tianjin city, Put forward corresponding opinion, The focus is on Tianjincity image communication in Multimedia Design Applied Research, Supplemented byadvertising case and the author illustrates design practice.