Study On Commercial Mascot Design Elements

Commercial mascot because of the publicity of its own unique features and powerful marketing abilityof enterprises and various social activities adopted. Business mascots market potential inherent in theincreasingly corporate and event organizers know. According to incomplete statistics, China’s sales ofchildren’s products is alarming: food sales of35billion yuan a year or so, sales of toys each year about20billion yuan, clothing sales each year about90billion yuan, the sales volume of other audio-visual productsand all kinds of literary publications For about10billion yuan a year. From these a bundle of data can beseen, children-oriented anime and peripheral products will drive the development of a series of industryoutput value.Tremendous commercial potential of the commercial mascot gradually pay more attention to brandenterprises, social event organizers, commercial mascot design industry in this market demand stimulatedby gradually flourished. However, due to China’s commercial mascot late start, the industry as a whole andthe surrounding system is not mature enough and perfect to make our commercial mascot designs do notalways satisfactory, there is such kind of problems: the design work style similar design techniques similara single design concept, design aspects and product development out of line and peripheral products marketdevelopment is not enough. How to solve these problems in our country’s commercial mascot design can bemore formal beauty, standardized, reasonable and marketization of the contemporary visual designers needto think about.How can we judge the commercial mascot design is reasonable? How can the commercial mascotdesign to fit the current market demand? How can business mascots in which the product of many mascotoff the lead out of the thing that catches the consumers eye face to produce the impulse to buy? Theseproblems can be starting from the consumer psychology to answer these questions. First, consumers needwhat kind of product, what type of mascot can make more consumer impulsive buying, which need to beconsidered the mascot of the external beauty of form, beauty of form contains the substance of the naturalattributes (colors, shapes, lines, etc.) in fact, is the mascot of the external "form" and "color" issue. The"body" and "color" is the mascot outside the United States in the form of embodiment of consumers through more than the external form of formal beauty and value characteristics of the commercial mascotbe possible to produce the next series of actions: Buy and publicity. So concise and comprehensive,market-specific design and design shape and color of the external law of formal beauty is the commercialmascot design need. Commercial mascot design will eventually need the mascot of the finished product ispresented in front of consumers, the mascot peripheral product development content, form and quality willdetermine whether the consumer is willing to accept the contents of corporate propaganda, productproduction is a direct test of the pre-design the basis of shape "and" color ".Commercial mascot design experience and success stories can give us a lot of inspiration: a goodmascot in terms of material ideas, design techniques, development of the surrounding form is unique,innovative ideas and has a strong market targeted. Level of production in modern society increasinglypowerful, the concept of consumption gradually increased, and the face of the mascot range of design work,design sophisticated guise of surrounding development, our visual designer daunting design taskrequirements: not drift design requirements of ingratiate oneself, maintaining a calm and sober-mindedchoice during rationalization of analysis and reflection of the design, manufacture and market targeted andtargeted design in order to make our business mascot design more reasonable standard would be it to newheights.