The Study Of Hindering Factors Of The Industrialization Operation Of Tennis In Liaoning Province And Its Countermeasures

Liaoning is a powerful province of competitive sports, has cultivated and transported abatch of excellent athletes for the country, has a strong physical basis and mass participationin atmosphere, has a great advantage to develop sports industry. In the Nation-sponsoredSports System, as a sports undertaking, the development of tennis in Liaoning province is.However, under the condition of market economy, the development of tennis is not successfulas sports industry, it is in its infancy, has not formed the system of industry operation, thereare still many problems to be solved in terms of industrial development.In this paper, using the method of literature, questionnaire, interview, mathematicalstatistics and other research methods. With tennis industrialization current situation ofShenyang, Dalian, Anshan, Fushun, Dandong five cities in Liaoning province as the object ofstudy. Through the analysis of294members from25tennisfitness clubs,10tennis suppliesagents, experts on tennis competition-showing industry,tennis fitness club trainers, to find theobstacle factors of tennis sports in Liaoning province industrialization operation, put forwardcountermeasures to promote the tennis industrialization of Liaoning province tennis suppliesindustry.This study reached the following conclusions: the awareness of fitness by tennis has beenincreasing; most people think that the club needed to update the management strategy andimprove the soft environment. Lack of local sports brands, less health perceptions, tennis highcost are the main cause of the decline of tennis supplies sales in2007to2011, and make aconclusion that cultural factors restrict tennis competition market mainly, secondly economicfactors and institutional factors. Training team had a young, highly educated, dynamic trend.Aiming at the Liaoning province tennis industry, this study puts forward thecountermeasures as follows: transforming the government administrative function,standardized laws and regulations; accelerating the market operation of tennis industry;expanding domestic demand, mining the potential of tennis market, in a word, Taking the12th National Games as an opportunity, vigorously promote tennis value, promote thedevelopment of tennis industry towards healthy and orderly.