| In this paper, the development status of our network sports news spread today and pointed to the previous summary and analysis of their problems, leads to a more prominent achievements in the online sports news dissemination Sina Sports, and by Sina Sports channel news communication strategy and its news dissemination problem analysis, strategy optimization suggestions. Its significance is mainly reflected in two aspects:Sina Sports news analysis of the communication strategy on the other sports network media news spread development; Sina Sports channel of Journalism and Communication, a number of problems analysis, and communication strategies to optimize and improve some of the recommendations to address these issues, a positive role in promoting development throughout our network sports news spread. |
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