| The rise and development of internet promotes the development of netnews,in the netnews,media reports focus on sports news.At present,online sports news has more and more influence,in this field,sports news channels are operating under the large commercial portal websites have an outstanding contribution for the Chinese sport industry.As one member of the large commercial portal websites,Sina has a well known name and wide influence,which is the leader in the news field,Study on the sports news on Sina not only can help the people to know the sports events,join into the sports and spread the sports culture,but also contribute to our Chinese online sports news to develop healthily.This paper studies on the Sina sports news by using the methods of documentation,content analysis,comparative analysis,mathematical statistics and so on,it not only makes the analysis of the starts and development of Sina sports news;but also analysis of the page layout,column setting,color application,content setting,the change of amount of information,information source,report form,report field,representation,report length,news headlines and so on;carry out the comparative analysis of the Sina sports and Hupu sports,Sina sports and Tencent sports.After make the research on the Sina sports news,the following characteristics are found: the revised pages have more reasonable partition,and have more concise subject content,they cover the wider content,the font and word size settings of pages are convenient for the audiences to recognize,the application of HD pictures,automatic page turning photos and Christmas red enhances the user experience,the news headlines accord with the visual habits and reading comprehensi on of the audiences,it pays attention to the click rate and page view of videos and pictures,and regards the mass amount,integration,timeliness and interaction of information,focuses on the reports of competitive sports,and regards the settings of using agenda and so on.However,there are some problems in it: the insufficient quantity of original manuscript,lack of in-depth reports,weak relationship of the relevant reading sections and body content,similar headlines,a lot of manuscripts with similar content,it does not pay attention to the national fitness,contains the entertainment phenomenon and so on.Aiming at the discovered and potential problems in this research,the following optimizing strategies are put forward: should pay attention to the original reports,in-depth reports,related reading reports,the reports of school sports and mass sports and others,enrich report content;grasp a good degree of entertainment;strengthen the cooperation with the relevant organizations;enhance all aspects of quality for the transmitters;carry out the propaganda education and standardize network management;focus on the people-oriented in-depth reports;should rely on the mobile internet,improve the user experience and so on.The above optimizing strategies are good at enhance the reports level of Sina sports news,strengthen its influence,provide the reference for the sports news on other websites,supply the quotable experiences to the healthy development of Chinese online sports news. |
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