Flowers In Shandong Province Food Co.,LTD. Bee Products Bee’d Brand Series Of Packaging Design

Packaging is the dress of the goods. As the last procedure in the process of production, but the first to meet with the consumers. Modern packaging is not only to simple ChengNa, protection function, but has increasingly become the means of commercial competition, the advertising visual hit from carrier, the mass consumer culture, and even become an important part of national economy. Packaging is the link between production and consumer goods, it is the last procedure of the production process, but in circulation and the consumer first contact. Good package is a let a person is not material but need to it to some impulse. As James’s vidic said:"the packaging is silent salesman". Packaging is the brand concept, product characteristics, comprehensive reflection of consumption psychology, which directly affect the consumers to buy. The packaging is important means of strong affinity of building products and consumers. The today of economic globalization, the packing and goods have been good. Packaging as a means of realization of commodity value and use value, in the field of production, circulation, sales and consumption, plays an extremely important role, I believe that good packaging design can bring good economic benefits for the enterprise and the role of advertising.Reality and knowledge in product packaging design, the combination of the first thing is to in-depth understanding of the product. So I went to the shandong flowers food co., LTD., survey, collecting a large amount of data, to understand the production situation of honey. In carry out design work, I first on the big honey brand on the market survey, comprehensive understanding of the honey product packaging on the market at present stage, and then start on the functionality and practicality of thinking and innovation, on the basis of function and modelling, by using different design elements, to produce a design case. Try all kinds of function and decoration, finally created dozens of design scheme.Have a bottle of stickers in this design scheme, design, monomer and gift box packaging design packaging design. Made a classification for different types of honey and design, sophora japonica, mountain flower honey honey, JingHua children honey and Chinese date honey, honey, royal jelly, citrus honey, linden honey and other nine categories, mainly use the cardboard in the class single oar bleached sulfate paper as main material, and through the design, modelling, colour, refined, with a variety of combinations. All to keep the concept of green environmental protection material. Also retained the packing is the most pure honey flavor. The honey product packaging design, a variety of exploring and thinking. Brought generous benefits for manufacturers. For the honey on the market at present stage of packaging design style injected new blood.