| This thesis studies the linguistic characteristics and the effectiveness of intercultural communication of English tourism promotion slogans from tourist destinations in China, taking twenty representative English tourism promotion slogans as examples, and the foreigners in China as survey respondents. Guided with phonology, lexicology and syntax theories from general linguistics, and intercultural communication theories, the thesis offers analysis on the linguistic characteristics of English tourism promotion slogans for tourist destinations in China, comments of their intercultural communication effectiveness, and suggestions on designing appropriate English tourism promotion slogans.Text analysis and questionnaire survey are employed in this research. Text analysis is used to analyze the linguistic characteristics of tourism promotion slogans. Questionnaire survey is used to know about their intercultural communication effectiveness. Tourism promotion slogans and related background information are collected from official websites of Tourism Administrations.202questionnaires were distributed to foreigners who work or study in Beijing. The total number of valid questionnaires used in this study was163, or80.7percent. It provided supportive data to analyze the intercultural communication effectiveness of the tourism promotion slogans.Five chapters are included in the thesis. Chapter â… is an introduction. The background, the necessity of this study and the primary research questions are stated. Chapter â…¡ is Literature review, including two parts:phonology, lexicology and syntax theories from general linguistics, and intercultural communication theories are provided and previous studies on tourism promotion slogan are discussed. Methodology is Chapter â…¢. Chapter â…£ states the findings, in which the linguistic characteristics and the effectiveness of intercultural communication of the slogans are analyzed. Chapter â…¤ is reflection. A summary of this study is made. Suggestions on how to design the appropriate English tourism promotion slogans are given. Limitations of this study and recommendations on further study on English promotion slogans are provided. |
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