"Du Lala’s" Production And Consumption

Books on the market from2007, the Story of Du Lala’s promotion no doubt isone of the brightest stars. From books to dramas, movies, television dramas, it hascreated the remarkable production value of nearly340million Yuan, and drawn a lotof Public attention. Being part of the core of Du Lala phenomenon, the figure "DuLala" gradually become condensed social symbol with special meaning, on the onehand, this girl who is “well educated but not extremely beautiful and relying onindividuals struggling to get a successful woman" gives the early career involved"Rookie" hope and courage to continue struggling in the setback.On the other hand, inthe face of the challenges of the financial crisis and the middle-class dream, men andwomen in the workplace who like Du Lala transmite a information of suspicion andanxiety to pursuit the value of life. This article is made up of three part:preamble,body and conclusion.In the preamble,I will introduce the present research of Du Lala, and theinnovation and value of my thesis.The body is divided into four chapters.In the first chapter, I will descripte the relationships of the Story of Du Lala’spromotion and consumption age. Here the "consumer" refers not only to materialconsumption, also include cultural consumption. Through analysising a phenomenonothat middle-class always pursuit lifestyle and sosial status to explore their stress andanxiety inside. In addition, in order to meet the needs of mass consumption, writersand publishers work together to lead to the literature being the pipeline products,bringing about the integration of production and marketing.In the second chapter, I describe the relationship between literature and film.Through thinking interactive consumption of television and publishing, literaryreflections on the image of interactive writing and film,television literature,I pointthat the outlet of literature is to enhance the ideological nature and expanding thespace for artistic expression; if the television want to win public praise and box office,it must intensify the literary spirit and the reflection on human nature.In the third chapter, I describe the female consciousness of the Story of Du Lala’s promotion. Through gender feminist writing, we can know the author called Li Keand her women’s values and her value of female’s love.In her eye’s,women are nolonger as the parasite of male.In the fourth chapter, I describe the cultural significance of the Story of DuLala’s promotion. I agree with the point of view that it certainly conveys a number ofpositive factors,for example:women’s independent spirit, we also have to face up to itsshortcomings: the thin, type of serious, and so on.Conclusion: by thinking the Story of Du Lala’s promotion, we called on thecommunity to increase the focus on women, at the same time, women in theworkplace have to debug their own concepts and values, and we believe that womenin the workplace will provide a different tone.