From "Dafen Oil Painting Village" To See The Public Aesthetic And Artistic Consumption

In recent years, the development of cultural industry has invested a lot of work for a lot of creative exploration and practice, art industry as an important part of the cultural industry, with its unique charm and amazing growth attracted a lot of attention. Dafen Oil Painting Village located at Longgang District, ShenZhen, from the spontaneous development to government guidance, from a few to hundreds of studio painting between the stores from a single painting sold to the gradual improvement of industrial chain, after nearly20years of development and evolution formation of a strong agglomeration effects, as a national art industry demonstration base has been initially formed. However, in the development of the industry appeared in Dafen oil painting village industry development space, copying works relatively large proportion, not standardized, the gallery run make Dafen oil painting industry has been a huge impact, so Dafen Art industrial development is an urgent problem.In this paper, Dafen industrial development as a case, first from the cultural and creative industries and other related theories and the development of cultural and creative industries situation, combined with the development of cultural and creative industries in Shenzhen overview, focusing on the development of industry, the basic situation and development advantages, analyze large Dafen oil painting village industry development situation and development prospects. Secondly Dafen Oil Painting Village combines characteristics of the industry and market positioning development, and analysis of the Dafen Oil Painting Village on the public aesthetic and artistic consumption. Finally emphatically analyzed Dafen Oil Painting Village in the development process inadequacies exist, mainly in Dafen oil painting village blindness and disorder, industrial development space, relatively large proportion of replication works and galleries run not standardized and so on, for these problems, this paper proposes to encourage artists to create original works of art, gallery structure optimization, focusing on the development of the domestic market and a series of possible measures for improving art industrial economy policies to promote the healthy and orderly development of fine arts industry has certain practical significance.In this paper, Dafen art industrial development model, to explore art industrial development, in order to Dafen oil painting industry and the country’s arts industry to provide a theoretical reference.